Right now your prospects are considering your services over your competitors’.
How will you convince them to pick YOU?
Give me your fuzzy messaging, underperforming marketing materials, and toughest client acquisition or retention challenges. I’ll put them through Operation Buff™ — my fail-proof process for copy that works. (Hey, Skimmer! I broke down Operation Buff on the About page; click here if you missed that.)
Not sure which service you need?
Discover your sales-surging solution in 20 seconds with my simple service-finder!
EMAIL SEQUENCES
For every dollar invested in email marketing, the average return is $40.25, which beats all other forms of marketing by a long shot!
Treat your subscribers well. Become one of their favorite inbox visitors — and a brand they love buying from.
WELCOME SEQUENCES
NURTURING SEQUENCES
Get your lucky subscribers thinking, “Hey, I really like these people!”, so they become more committed to your brand and feel confident and secure in making the next move.
SALES SEQUENCES
ALL SEQUENCES INCLUDE:
Investment: $1495
I actively deal with a lot of copywriters – none are adept at Rachel’s level.
Right away it was evident that she knew what she was doing. Her process was very organized right down to the convenient payment method, communication was perfect, and I never had to run after her. I have never had this experience with a copywriter. Her research summary exceeded my expectations and gave me a solid foundation for all my marketing; and the standard of her work really surprised me – it’s already bringing me leads. I will definitely be recommending Rachel to others.
COLD SALES EMAILS
You have the solution to your prospects’ problem. They just don’t know it yet — or they’re not convinced.
That’s all about to change…
SALES EMAILS
Show prospects you know exactly how tough their problem is, lead them to your glorious solution, overcome their hesitations — and upgrade them from ‘prospects’ to ‘clients’
(…and they all lived happily ever after).
+
FOLLOW-UP EMAILS
Give the procrastinators FOMO, and another chance to get your products or services, pronto.
PACKAGE INCLUDES:
45-minute discovery and strategy session to tell me about what you do, identify your dream clients, and map out the best way to attract them.
Extensive market research + competitive analysis.
Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and experience with your company.
Choice of 3 compelling subject lines so you get to pick your favorite.
Copy template for 1 sales email and 1 follow-up email that you can personalise and utilise in the long-term by sending to new prospects as they come up.
Investment: $895
I contacted Rachel when I wanted to break into a more profitable market. Working with her was an amazing experience.
Rachel put herself fully into my business and became a part of it.
I felt she really wanted my business to grow — not just get paid and move on to the next customer. I got the copy really quickly — she set a date and stuck to it. Cold-calling potential clients was so much easier because Rachel’s email had done most of the work already. I would recommend Rachel because of the results she delivers (a 40% sales increase!) and because she is a pleasure to work with.
AD COPY
Why do you need ads anyway?
BRAND AWARENESS
CREATE BUZZ
INCREASE REVENUE
Over 55% of all consumers trust print marketing more than any other advertising method.
You’re spending thousands of dollars on ad placement. Make sure the message resonates.
ALL SERIES INCLUDE:
60-minute discovery and strategy session to tell me about what you do, establish your goals, and strategize an unforgettable campaign.
Extensive market research and competitive analysis to position your brand and product effectively.
Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and experience with your company.
Choice of 2 ad concepts based on market research and techniques proven to be memorable and impactful.
3-part ad campaign based on chosen concept: Headline and supportive copy for 3 ads, employing fail-proof principles of persuasion and copywriting secrets to intrigue and entice your target market.
1 round of revisions per ad.
Design collaboration to present the copy for maximum effect.
Investment: $995
Rachel’s enthusiasm came through from our first call. She was so easy to communicate and work with, and kept on top of the project to get it done. Her skill is bringing across messages very clearly, in a short and exciting way that people will remember. I really like every ad and am so happy I invested in them.
Rachel gave the project that extra care, and it showed in the results — a 35% spike in sales!
BRAND STRATEGY
A brand messaging guide is the handbook you’ll refer to time and again.
It clearly defines your USP and target market; concisely lays out the foundation and personality of your brand; and cultivates its voice and core messages to ensure consistency across all of your brand’s touchpoints.
PACKAGE INCLUDES:
Extensive market research + competitive analysis.
» Brand overview: brand goal, mission, vision and position
» About Us — history and culture
» Core values
» Elevator pitch
» Brand personality
» Target customer
» Customer pain points
» Client hesitations to using your products/services — and how to overcome them
» Brand voice and word choice guidelines
» Core brand messaging: Effective lines you can use time and again across all your marketing platforms.
Investment: $2895
Rachel is a creative, smart, sharp and seasoned writer who always strives for excellence.
Within a short period, she “got” what I was trying to achieve and came up with a NO-revisions-needed solution.
It’s been a privilege to work with her.
VIDEO SCRIPTS
Get the message spot-on with a memorable concept and powerful copy that’ll keeps viewers hooked right until the end – and make them pick up the phone. Or hunt for their credit cards. In other words, they’ll do what you want them to do.
PACKAGE INCLUDES:
60-minute strategy call to tell me about what you do, your goals, and existing resources.
(Note: knowing your target market and how you stand out amongst your competitors is the key to effective messaging. I may recommend a research package if we need more information.)
Concept development: choice of 2 original, captivating concepts.
60-90 second script powerfully conveying your message and compelling viewers to take action.
On-screen text guidance to give your video maximum clarity and effect.
Voice-over guidance for a flawless production.
Investment: $975
Working with Rachel is a charm! She’s hardworking and endlessly committed to exceeding your expectations time and again.
Her work is outstandingly outstanding and her copy is stupendously brilliant.
She’ll travel to the end of the web and back, researching, calling, following up, interviewing and everything good ending in “ing” to bring you the most clever, convincing and exciting copy that converts and brings big bucks to your clients. I highly recommend working with her (in case I wasn’t clear :))
