Right now your prospects are considering your services over your competitors’.

How will you convince them to pick YOU?

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Give me your fuzzy messaging, underperforming marketing materials, and toughest client acquisition or retention challenges. I’ll put them through Operation Buff™ — my fail-proof process for copy that works. (Hey, Skimmer! I broke down Operation Buff on the About page; click here if you missed that.)

Not sure which service you need?
Discover your sales-surging solution in 20 seconds with my simple service-finder!

EMAIL SEQUENCES

For every dollar invested in email marketing, the average return is $40.25, which beats all other forms of marketing by a long shot!

Treat your subscribers well. Become one of their favorite inbox visitors — and a brand they love buying from.

WELCOME SEQUENCES

Introduce new subscribers to your awesome brand, get them excited about joining the family, and tempt them to explore your services.

NURTURING SEQUENCES

Get your lucky subscribers thinking, “Hey, I really like these people!”, so they become more committed to your brand and feel confident and secure in making the next move.

SALES SEQUENCES

Build the buzz around your new product or service, and line up eager buyers queuing around the (virtual) block to get it first!

ALL SEQUENCES INCLUDE:

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60-minute discovery + strategy session to tell me about what you do, crystallize your marketing goals, and map out the best way to achieve them.
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Extensive market research + competitive analysis.
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Careful review of all feedback (reviews, chat logs, call logs, relevant email conversations).
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Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and experience with your company.
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Comprehensive research deliverable neatly and clearly summarising the takeaways from our strategy call, my research findings, and the best VoC (voice of customer). This document will serve you well as a solid foundation for all your marketing channels.
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Copy for 4 emails: laser-targeted, irresistible, and of course, with highly potent conversion power!
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1 round of revisions per email to get your copy just right.
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30-minute post-send analysis call to dig into the statistics (open rates + click-through rates) and measure success once you’ve sent out the emails.

Investment: $1495

Centix Life Tech

“I was having trouble getting out of my “expert speak” and simplifying my message with language that would reach my prospects at their level of awareness. I spent way too long trying to do it myself. I contacted Rachel and quickly realized that she isn’t a copywriter after all. She’s a brand and sales funnel strategist. She exceeded my expectations by really thinking about my outcomes, rather than just executing what was in the contract. Rachel truly cared about my success. Her process is clear and rational, from the detailed proposal, to the excellent communication throughout, and the monitoring of results. Speaking of results, the numbers say a lot – and the project’s success was definitely due to the early work Rachel put in to really figure out my business, which enabled her to speak my voice better than I could. I have already engaged Rachel for further projects.”

Jeff Gerhadt
Founder and Principal Consultant,
Centix Life Technologies

VCP Services

“We were looking for a new way to get prospects on board. We approached The Copy Buff and she came up with a powerful strategy to win over cold contacts, and developed a sales process to create and maintain our relationship with clients. She understood everything faster than I expected: our industry, business model, what we needed, and how to get it done. We are already receiving positive feedback on her work from prospects and clients, and seeing the results of the strategy and copy she devised. She was a pleasure to work with, and I definitely recommend her services to business owners – you’ll be impressed!”

Clive Rothbart
Founder,
VCP Services

COLD SALES EMAILS

You have the solution to your prospects’ problem. They just don’t know it yet — or they’re not convinced.
That’s all about to change…

SALES EMAILS

Show prospects you know exactly how tough their problem is, lead them to your glorious solution, overcome their hesitations — and upgrade them from ‘prospects’ to ‘clients’
(…and they all lived happily ever after).

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FOLLOW-UP EMAILS

Give the procrastinators FOMO, and another chance to get your products or services, pronto.

PACKAGE INCLUDES:

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45-minute discovery and strategy session to tell me about what you do, identify your dream clients, and map out the best way to attract them.

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Extensive market research + competitive analysis.

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Careful review of all feedback (reviews, chat logs, call logs, relevant email conversations).
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Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and experience with your company. 

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Comprehensive research deliverable neatly and clearly summarising the takeaways from our strategy call, my research findings, and the best VoC (voice of customer). This document will serve you well as a solid foundation for all your marketing channels.
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Choice of 3 compelling subject lines so you get to pick your favorite.

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Copy template for 1 sales email and 1 follow-up email that you can personalise and utilise in the long-term by sending to new prospects as they come up.

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1 round of revisions per email to get your copy just right.
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30-minute post-send analysis call to dig into the statistics (open rates + click-through rates) and measure success once you’ve sent out the emails.

Investment: $895

Landcore Ltd.

“I approached three others before getting to Rachel, but they just couldn’t get the point I was trying to raise, and I wasn’t getting the work done. Impressively, Rachel grasped it in our first discussion without much explanation, and I got my copy faster than expected. I immediately felt she was capable and understood the purpose of the copy. I was 100% happy with every part of the process. I have put the copy to use multiple times over the past two years, giving me an excellent ROI. It always brought positive results! I have recommended Rachel to others and will definitely continue doing so.”

Yoel Deutsch
Director,
Landcore Ltd.

Pinnacle Roofers

“I contacted Rachel when I wanted to break into a more profitable market. Working with her was an amazing experience! She put herself fully into my business and became a part of it. Cold-calling prospects was so much easier because Rachel’s sales email had done most of the work already. I would recommend Rachel because of the results she delivers, and because she is a pleasure to work with!”

Shulem Fried
Director,
Pinnacle Roofers

Why do you need ads anyway?

BRAND AWARENESS

Let people know you exist – and establish your position in the market.

CREATE BUZZ

Get people talking about your new product.

INCREASE REVENUE

Generate sales with an offer they cannot refuse.

Over 55% of all consumers trust print marketing more than any other advertising method.
You’re spending thousands of dollars on ad placement. Make sure the message resonates.

ALL SERIES INCLUDE:

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60-minute discovery and strategy session to tell me about what you do, establish your goals, and strategize an unforgettable campaign.

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Extensive market research and competitive analysis to position your brand and product effectively. 

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Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and experience with your company.

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Comprehensive research deliverable neatly and clearly summarising the takeaways from our strategy call, my research findings, and the best VoC (voice of customer). This document will serve you well as a solid foundation for all your marketing channels.
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Choice of 2 ad concepts based on market research and techniques proven to be memorable and impactful.

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3-part ad campaign based on chosen concept: Headline and supportive copy for 3 ads, employing fail-proof principles of persuasion and copywriting secrets to intrigue and entice your target market.

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1 round of revisions per ad.

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Design collaboration to present the copy for maximum effect. 

Investment: $995

Hunt & Gather

“I had a vision for my new business but had no idea how to make it happen. What impressed me most about Rachel’s work was the way she grasped what I was thinking but had been unable to express. She gave my business such clear direction, and it’s all based on thorough research – she even spoke to several clients first-hand. Rachel’s copy has really set the standard for my business! Strategy is an essential step for a business, and Rachel is the one to go with – she’s a perfectionist, is easy to work with; and most importantly, knows what she’s doing.”

Farzad Youshei
Founder,
Hunt & Gather

CMC Traders

“Rachel’s enthusiasm came through from our first call. She was so easy to communicate and work with, and kept on top of the project to get it done. Her skill is bringing across messages very clearly, in a short and exciting way that people will remember. I really like every ad and am so happy I invested in them. Rachel gave the project that extra care, and it showed in the results – a 35% spike in sales!”

Joseph Gottesfeld
Director,
CMC Traders

VIDEO SCRIPTS

Get the message spot-on with a memorable concept and powerful copy that keeps viewers hooked right until the end – and makes them pick up the phone. Or hunt for their credit cards. In other words, they’ll do what you want them to do.

PACKAGE INCLUDES:

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60-minute strategy call to tell me about what you do, your goals, and existing resources.

(Note: knowing your target market and how you stand out amongst your competitors is the key to effective messaging. I may recommend a research package if we need more information.)

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Concept development: choice of 2 original, captivating concepts.  

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60-90 second script powerfully conveying your message and compelling viewers to take action.

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On-screen text guidance to give your video maximum clarity and effect.

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Voice-over guidance for a flawless production.

Investment: $975

Crunch Time Media

“I was expecting just a script from Rachel, but she gave us so many extras. She really got involved in the project, doing research and giving me the feeling that we were really working together. She gave the project a lot of thought – it was evident in her email responses. I’ve seen scripts from other copywriters – Rachel’s was very impressive! I’ve learnt a lot about copywriting from working with her. Video producers: go for it! You’re great at what you do, but delegating to experts for other areas affects the final product. Rachel will give your project her all and deliver a compelling script.”

Moshe Finkelstein
Creative Director,
Crunch Time Media

Filmdust.tv

“Working with Rachel is a charm! She’s hardworking and endlessly committed to exceeding your expectations time and again. Her work is outstandingly outstanding and her copy is stupendously brilliant. She’ll travel to the end of the web and back, researching, calling, following up, interviewing and everything good ending in “ing” to bring you the most clever, convincing and exciting copy that converts and brings big bucks to your clients. I highly recommend working with her (in case I wasn’t clear :))”

Avraham Kohn
Director,
Filmdust.tv

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