Your awesome business + my certified copy skills = surging sales
(Math isn’t my strong point, but this one’s a no-brainer.)
You know you need a copy buff when:
You’re done with copywriters who dial up your stress levels with skipped deadlines; leave you exhausted trying to make them ‘get it’; and then deliver copy that wouldn’t convince even your blindly devoted mother — never mind your best prospects.
You’re not sure how your services are different and better than your competitors’ (they ALL offer service, quality and value, right?)
You’re struggling to attract your ideal clients (you know they’re out there; you KNOW they need your services — why aren’t they biting?)
Your brand’s personality is undefined or inconsistent (it’s got multiple personalities, depending on which employee sends the email).
The solution: Operation Buff ™
My fail-proof process to get you from a miserable “How do I get more clients?” to a euphoric “It worked!”
.01
LET’S TALK
In a 20-30 minute call we talk about your project and goals. We both get our questions answered, and see if we’re a good fit.
What happens next:
All sounds good?
I send you a full proposal detailing the project scope, timeline and quote.
Not feeling the synergy? No hard feelings. I’ll do my best to refer you to one of my copywriter friends.
.02
LET’S GET STARTED
Proposal + agreement signed. 50% deposit paid. Project kickoff date confirmed. I’m all yours!
What happens next:
I get a thorough understanding of your company and clients, and everything I need to refine your messaging, with:
- A 60-minute discovery call where we go through a comprehensive questionnaire
- Extensive market research + competitive analysis
- Review of all feedback (reviews, chat logs, call logs)
- Interviews with 2-3 of your clients to glean priceless first-hand insight into their pain points, hesitations to using your services, and their experience with your company.
You get a clear, detailed PDF summary of my findings. Hang onto this document, because you’ll find yourself putting it to good use across all your marketing channels.
.03
LET’S WRITE
I go into hibernation and focus exclusively on your copy. I might surface to ask some additional questions. I’ll definitely surface to give you weekly updates.
What happens next:
- I walk you through the copy and you let me know about any changes.
- I work on any revisions and share the final documents.
- I collaborate with your designer to ensure the copy is laid out for maximum clarity + effect.
.04
LET’S CELEBRATE
The messaging is sharp. The copy’s been buffed to a blinding sheen. Smiles all around.
What happens next:
- You pay the remaining 50%, and relish the feeling of having made a smart business move.
- I ask you which gift you’d like (chocolates, a book of your choice, or a gift card).
- You ask me which gift I’d like (just kidding).
- I ask you some quick questions about your experience so I can keep perfecting my service.
Note: I get attached to businesses I’ve worked with. Not in a clingy or stalkerish way — I’ll want to hear about the sales impact of the copy; celebrate your big successes; share relevant resources; and possibly promote or refer you to other businesses I interact with.
And that’s how it’s done.
Put your copy through Operation Buff and it is:
Grounded
in the infallible principles of persuasion, and beefed up with the best-kept copy secrets and tactics.
DElivered
right on time — as usual. (And admit it; it was actually fun!)
TARGETED
with bullseye precision at your ideal prospects (that’s the research at work!)
I wasn’t born a copy buff.
I’ve earned the title with intensive training to optimise my copy skills — and supercharge your results:
2 branding courses at the Chartered Institute of Marketing:
So you get a lot more than just awesome copy skills. (Brand strategy? Voice? Values? Check, check and check.)
Conversion Funnel Mastery:
You don’t really have a sales funnel. Or you do, but it’s leaking or clogged. Give your funnel a sales-surging shake up. (We like our funnels slick + smooth.)
Michal Eisikowitz’s CopyTribe:
Top-notch copy and marketing strategy, coming right up. (Michal is The Perfectionist Copywriter and Slayer of Blah; I’ve learnt from the best.)
Proofreading and editing course:
For copy that is practically perfect in every way (as the quintessentially British Mary Poppins would say).
Joanna Wiebe’s 10x Emails:
Which emails to send, when to send them, how to write them — I’m a know-it-all. But in the nicest possible way. (Joanna is the original conversion copywriter.)
I wasn’t born a copy buff.
I’ve earned the title with intensive training to optimise my copy skills — and supercharge your results:
2 branding courses at the Chartered Institute of Marketing:
So you get a lot more than just awesome copy skills. (Brand strategy? Voice? Values? Check, check and check.)
Michal Eisikowitz’s CopyTribe:
Top-notch copy and marketing strategy, coming right up. (Michal is The Perfectionist Copywriter and Slayer of Blah; I’ve learnt from the best.)
Joanna Wiebe’s 10x Emails:
Which emails to send, when to send them, how to write them — I’m a know-it-all. But in the nicest possible way. (Joanna is the original conversion copywriter.)
Conversion Funnel Mastery:
You don’t really have a sales funnel. Or you do, but it’s leaking or clogged. Give your funnel a sales-surging shake up. (We like our funnels slick + smooth.)
Proofreading and editing course:
For copy that is practically perfect in every way (as the quintessentially British Mary Poppins would say).
“Rachel came highly recommended for brand strategy by the owner of a branding agency. Want to know why I’ll be recommending her to others? The what: Rachel knows what she’s doing and is fully committed to the end result of the project. The how: She is pleasant and flexible to work with, and happily goes the extra mile to ensure the client receives a solid piece of work. The result: My client was very impressed, and had a truly solid brand strategy to work off. The document Rachel produced will be serve as the North Star for his brand.”
Hudi Bloch
Creative Director,
Purple Pixel Design Group
“We were looking for a new way to get prospects on board. We approached The Copy Buff and she came up with a powerful strategy to win over cold contacts, and developed a sales process to create and maintain our relationship with clients. She understood everything faster than I expected: our industry, business model, what we needed, and how to get it done. We are already receiving positive feedback on her work from prospects and clients, and seeing the results of the strategy and copy she devised. She was a pleasure to work with, and I definitely recommend her services to business owners – you’ll be impressed!”
Clive Rothbart
Founder,
VCP Services
“I approached three others before getting to Rachel, but they just couldn’t get the point I was trying to raise, and I wasn’t getting the work done. Impressively, Rachel grasped it in our first discussion without much explanation, and I got my copy faster than expected. I immediately felt she was capable and understood the purpose of the copy. I was 100% happy with every part of the process. I have put the copy to use multiple times over the past two years, giving me an excellent ROI. It always brought positive results! I have recommended Rachel to others and will definitely continue doing so.”
Yoel Deutsch
Director,
Landcore Ltd.
“It was a pleasure to work with Rachel – she really gets it! Rachel kept to the deadlines and delivered what I outlined in our brief perfectly. I love the creative approach she took to the copy and how she made it attention grabbing. The copy really fits perfectly with the tone of voice I was aiming for! Suffice to say I’m really pleased with everything so far and look forward to working with Rachel again in the future.”
Chaya Miller
Creative Director,
Artisan Design Studio
“Rachel’s enthusiasm came through from our first call. She was so easy to communicate and work with, and kept on top of the project to get it done. Her skill is bringing across messages very clearly, in a short and exciting way that people will remember. I really like every ad and am so happy I invested in them. Rachel gave the project that extra care, and it showed in the results – a 35% spike in sales!”
Joseph Gottesfeld
Director,
CMC Traders
I’m a copy buff — most of the time.
At other times, I’m just a woman with an obsession for shoes.
I hereby present the Official Fact File your curious eyes have been roving the page for:
Family
Husband, two kids, no pets (until the kids get old enough to wheedle for a goldfish). Located in London, which means I never jump lines (but no tea for me, thank you).
Hobbies
Reading. Anything from the back of shampoo bottles to marketing + business books. Apologies if you were hoping for soap carving. Or extreme ironing (yes, that’s really a thing).
Most embarrassing moment
You didn’t think I was really going to tell you that, did you?
Phobias
Spiders. Thank goodness for gallant husbands (and vacuum cleaners).
Random fact
I’ll eat pizza straight out of the fridge. Yup, cold.
Alright, enough about me. Now let’s talk about you and your sales goals.
…Or you can give the DIY route one more shot —
if you’re prepared to suffer through late nights, blank-page panic, and that nauseating this-isn’t-right feeling.
“I was having trouble getting out of my “expert speak” and simplifying my message with language that would reach my prospects at their level of awareness. I spent way too long trying to do it myself. I contacted Rachel and quickly realized that she isn’t a copywriter after all. She’s a brand and sales funnel strategist. She exceeded my expectations by really thinking about my outcomes, rather than just executing what was in the contract. Rachel truly cared about my success. Her process is clear and rational, from the detailed proposal, to the excellent communication throughout, and the monitoring of results. Speaking of results, the numbers say a lot – and the project’s success was definitely due to the early work Rachel put in to really figure out my business, which enabled her to speak my voice better than I could. I have already engaged Rachel for further projects.”
Jeff Gerhadt
Founder and Principal Consultant,
Centix Life Technologies
“Rachel is a creative, smart, sharp and seasoned writer who always strives for excellence. Within a short period, she “got” what I was trying achieve and came up with a NO-revisions-needed solution. It’s been a privilege to work with her.”
Frank Acosta
CEO,
Creative Percent
“Our website needed to convey professionalism so we could confidently direct people in the banking industry to it. Rachel was more thorough than expected, particularly in the discovery phase and with the client interviews she carried out. What stood out about working with her was her good communication – her responses were fast and clear, and scheduling next steps was really easy and convenient. I would certainly recommend Rachel to colleagues; she is an enthusiastic copywriter and has a broad understanding and capability in all areas of delivering a quality project.”
Benjamin Grosberg
Projects Manager,
Klifer Developments
“We needed professional help when advertising our fourth annual event. Rachel approached the campaign with a refreshing, exciting angle that directed the whole campaign. There was a lot of art in her work. Rachel was efficient, straightforward to work with, and I appreciated her always providing a few options for the copy. Honestly, my expectations were lower — it was the first year we filled up so fast! I would absolutely recommend Rachel — she is amazing at what she does.”
Chesky Schapira
Committee Member,
Shas-a-Thon UK
